https://sabinehaddad.com Sabine Haddad | Creative Copywriter Tue, 18 Jun 2024 12:20:06 +0000 https://sabinehaddad.com en https://sabinehaddad.com/Homepage Thu, 16 Aug 2018 19:20:25 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/Homepage https://sabinehaddad.com/YesNoReview-com Wed, 09 Nov 2016 20:19:25 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/YesNoReview-com YESNOREVIEW.COMGuaranteed shortest film reviews, ever.<img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/3d390c4e7d7bf56343535b7567aa2dda36ec1aa3347d65b64b33f0f184a556eb/sabine-churrita-haddad.gif" data-mid="78736462" border="0" src="https://freight.cargo.site/w/1000/i/3d390c4e7d7bf56343535b7567aa2dda36ec1aa3347d65b64b33f0f184a556eb/sabine-churrita-haddad.gif" /> Thumbnail picture by Jeff Bridges.︎ https://sabinehaddad.com/About Wed, 26 Feb 2020 22:19:57 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/About Hello, I’m Sabine, I’m a copywriter, I like trouble &amp; making stuff. Experience TheFork Paris: 2023 – and happy... FP7 McCann Dubai: 2020 - 2023 TBWA RAAD Dubai: 2019 – 2020 Leo Burnett Beirut: 2017 – 2019 The Corner London: 2016 – 2017 TBWA London: 2015 – 2016 Placements: Havas London, W+K London, R/GA London, Droga5 London. Awards Cannes Lions: 1 Bronze Dubai Lynx: 1 Grand Prix | 2 Silver | 2 Bronze | 5 Shortlist Young Lions Competition: 1 Bronze New York Festivals: 2 FinalistCresta Awards: 1 Bronze Effie Awards: 1 Gold | 1 Silver | 3 Bronze WARC: 1 Gold | 1 Brand Rebel Special Award Creative Conscience: 1 Gold Les Chatons d’Or: 1 ShortlistCREAM Winner Facebook ‘Hack For Good’ Winner And my partners in crime with whom I've done most of this workClaire Guiller Felipe Menezes Germán Darío Espitia Benavides ︎ ︎&nbsp;︎&nbsp;︎&nbsp;︎ ︎ https://sabinehaddad.com/McDonald-s-It-s-a-Sign Tue, 18 Jun 2024 12:20:06 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/McDonald-s-It-s-a-Sign MCDONALD’S | IT’S A SIGN Speaks for itself. Doesn’t it? <img width="2048" height="921" width_o="2048" height_o="921" data-src="https://freight.cargo.site/t/original/i/c7e5cc325be0c089d0c45e4b8d9626a8cc809a70331e22f9e0c07669d8a43de2/1693233061071.jpeg" data-mid="213115340" border="0" src="https://freight.cargo.site/w/1000/i/c7e5cc325be0c089d0c45e4b8d9626a8cc809a70331e22f9e0c07669d8a43de2/1693233061071.jpeg" /> <img width="2048" height="1038" width_o="2048" height_o="1038" data-src="https://freight.cargo.site/t/original/i/dae69de5059f9f66af2425c1c95ad0a47339e30b43a643e4a24e240e69987f23/1693233063002.jpeg" data-mid="213115392" border="0" src="https://freight.cargo.site/w/1000/i/dae69de5059f9f66af2425c1c95ad0a47339e30b43a643e4a24e240e69987f23/1693233063002.jpeg" /> <img width="1280" height="2845" width_o="1280" height_o="2845" data-src="https://freight.cargo.site/t/original/i/4b26fd6e18e3047b9b8ab7e886ca1a413632ea005f2ebe5a7e4999e69af3f271/1693233060414.jpeg" data-mid="213115406" border="0" 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data-src="https://freight.cargo.site/t/original/i/248500dbef5bf89ea421d72d52999ed0dcc49e4ecedbefa6d2977963b21a8615/1693233062168.jpeg" data-mid="213115408" border="0" src="https://freight.cargo.site/w/1000/i/248500dbef5bf89ea421d72d52999ed0dcc49e4ecedbefa6d2977963b21a8615/1693233062168.jpeg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6a57bff2642c5e47d7a94401f7e74ef02e3bf7df495beeca3921ef21bec9d47f/1693233056097.jpeg" data-mid="213115404" border="0" src="https://freight.cargo.site/w/1000/i/6a57bff2642c5e47d7a94401f7e74ef02e3bf7df495beeca3921ef21bec9d47f/1693233056097.jpeg" /> <img width="1080" height="2400" width_o="1080" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6048b045d35db0330e8c9ab25bceb558c0aa77befa789a378e19c64c8b8467d1/1693233055698.jpeg" data-mid="213115403" border="0" 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data-src="https://freight.cargo.site/t/original/i/3a55a7a17c899b3092626293f1af530ee74faaaa51773e23e6a25e70f2932da8/dcc5ab141079507.624d68514eac8.jpg" data-mid="143745076" border="0" src="https://freight.cargo.site/w/1000/i/3a55a7a17c899b3092626293f1af530ee74faaaa51773e23e6a25e70f2932da8/dcc5ab141079507.624d68514eac8.jpg" /> <img width="1400" height="912" width_o="1400" height_o="912" data-src="https://freight.cargo.site/t/original/i/8a6899d1dcb9b4c30011c4a78dce29b8ef089e934b8fa8feb20b926ba9bbe9cf/61c790141079507.624d68514e3da.jpg" data-mid="143749283" border="0" src="https://freight.cargo.site/w/1000/i/8a6899d1dcb9b4c30011c4a78dce29b8ef089e934b8fa8feb20b926ba9bbe9cf/61c790141079507.624d68514e3da.jpg" /> <img width="2800" height="1811" width_o="2800" height_o="1811" data-src="https://freight.cargo.site/t/original/i/6692fac7aad01b08530e0abdcc5f90a3b14ad543ecab4fafa4bbb7dc798606b5/0b2477141079507.624d68514faae1.jpg" data-mid="143745358" border="0" 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data-src="https://freight.cargo.site/t/original/i/4e8aca6f423b3d5493a31967e2ed354ab01658b10da29bd6a27976fc99d399cc/b6c416141079507.624d68514f146-2.jpg" data-mid="143749320" border="0" src="https://freight.cargo.site/w/1000/i/4e8aca6f423b3d5493a31967e2ed354ab01658b10da29bd6a27976fc99d399cc/b6c416141079507.624d68514f146-2.jpg" />Made at FP7 McCann.︎ https://sabinehaddad.com/Connect-The-King-of-Internet Wed, 19 Feb 2020 18:44:29 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/Connect-The-King-of-Internet CONNECT | THE KING OF INTERNET Internet in Lebanon is the slowest! Especially in remote villages. To advertise Connect’s fast wireless broadband, we inaugurated “The King of Internet”. The pop-up DVD store that sold... not films... nor series... but Internet content! <img width="1920" height="1067" width_o="1920" height_o="1067" data-src="https://freight.cargo.site/t/original/i/5fac20900455264bc5c5b4c7d6ec84344ae541d5278d238c530b0c38b132e1d2/Connect_01.jpg" data-mid="61509771" border="0" src="https://freight.cargo.site/w/1000/i/5fac20900455264bc5c5b4c7d6ec84344ae541d5278d238c530b0c38b132e1d2/Connect_01.jpg" /><img width="1920" height="1163" width_o="1920" height_o="1163" data-src="https://freight.cargo.site/t/original/i/91d8eb83a7ec90baeba16843c2d785c651a0d70c2a22da8fccdbefb1903eea99/Connect_Boad_LYNX_Supporting-material_02.jpg" data-mid="143726854" border="0" src="https://freight.cargo.site/w/1000/i/91d8eb83a7ec90baeba16843c2d785c651a0d70c2a22da8fccdbefb1903eea99/Connect_Boad_LYNX_Supporting-material_02.jpg" /> The DVDs were giveaway coupons for prospective Connect subscribers. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8409a3ee6f4c23e4ffa60dd3cc3a51f8dcca78eb71fa603b0bc1adc6b459c4d2/HAnd_dvd_1.jpg" data-mid="61509792" border="0" src="https://freight.cargo.site/w/1000/i/8409a3ee6f4c23e4ffa60dd3cc3a51f8dcca78eb71fa603b0bc1adc6b459c4d2/HAnd_dvd_1.jpg" /> We created 100+ DVDs out of Internet’s best content. From cat videos to a 50-hours of fireplace compilation. The concept was inspired by Lebanon’s famous fake DVD shops that sell copies of films for peanuts. <img width="1920" height="1269" width_o="1920" height_o="1269" data-src="https://freight.cargo.site/t/original/i/4cdf9330a4bb9a38afa03831c336b866bbe7b8a42d45645c145ac55552aa0429/dvds.jpeg" data-mid="143726855" border="0" src="https://freight.cargo.site/w/1000/i/4cdf9330a4bb9a38afa03831c336b866bbe7b8a42d45645c145ac55552aa0429/dvds.jpeg" />Made at TBWA RAAD.Awards: Cannes Lions - Outdoor Ambient &amp; Experiential: Special Build - Bronze (2021),&nbsp;Dubai Lynx - Outdoor: Special Build - Grand Prix (2021), Dubai Lynx - Brand Experience &amp; Activation:&nbsp;Guerrilla Marketing &amp; Stunts - Silver (2021), Effie Awards - Brand Experience - Gold (2021), Effie Awards - David vs Goliath - Bronze (2021),&nbsp;New York Festivals - Activation &amp; Engagement: Best Use/Exhibitions &amp; Installations – Finalist (2020).︎ https://sabinehaddad.com/KFC-Don-t-KFC-and-Drive Thu, 27 Feb 2020 00:00:13 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/KFC-Don-t-KFC-and-Drive KFC | DON’T KFC AND DRIVE KFC's delicious chicken is so irresistible that in some situations it can become... dangerous. Eat it responsibly. Don't KFC and drive. <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/04cd933596f827a4465a86f8c083620a1ec74763210ab1ea4c882a025391f303/KFC_01.jpg" data-mid="62090633" border="0" src="https://freight.cargo.site/w/1000/i/04cd933596f827a4465a86f8c083620a1ec74763210ab1ea4c882a025391f303/KFC_01.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/9441d458bfb9faa9975e7d8d6239a779200203e513251b7c6afaf49c1a0553e7/KFC_02.jpg" data-mid="62090639" border="0" src="https://freight.cargo.site/w/1000/i/9441d458bfb9faa9975e7d8d6239a779200203e513251b7c6afaf49c1a0553e7/KFC_02.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/ce9fd49bb0abac1101cded3c959331fdf5bdfea621a753fadfd0403d8034f32e/KFC_03.jpg" data-mid="62090641" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ce9fd49bb0abac1101cded3c959331fdf5bdfea621a753fadfd0403d8034f32e/KFC_03.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/04cd933596f827a4465a86f8c083620a1ec74763210ab1ea4c882a025391f303/KFC_01.jpg" data-mid="62090633" border="0" src="https://freight.cargo.site/w/1000/i/04cd933596f827a4465a86f8c083620a1ec74763210ab1ea4c882a025391f303/KFC_01.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/9441d458bfb9faa9975e7d8d6239a779200203e513251b7c6afaf49c1a0553e7/KFC_02.jpg" data-mid="62090639" border="0" src="https://freight.cargo.site/w/1000/i/9441d458bfb9faa9975e7d8d6239a779200203e513251b7c6afaf49c1a0553e7/KFC_02.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/ce9fd49bb0abac1101cded3c959331fdf5bdfea621a753fadfd0403d8034f32e/KFC_03.jpg" data-mid="62090641" border="0" src="https://freight.cargo.site/w/1000/i/ce9fd49bb0abac1101cded3c959331fdf5bdfea621a753fadfd0403d8034f32e/KFC_03.jpg" /> Made at TBWA RAAD. Awards: New York Festivals - Print: Products &amp; Services/Food Drink Restaurants – Finalist (2020), Cresta Awards&nbsp;– Craft – Bronze (2020). ︎ https://sabinehaddad.com/Facebook-LoveLocal Mon, 28 Sep 2020 20:49:41 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/Facebook-LoveLocal FACEBOOK | #LOVELOCAL A film for Facebook, to encourage people in the Middle East to support local small businesses who are those who have been among the hardest hit during the COVID-19 pandemic. In the Middle East, you don’t go to the hairdresser, you go to Tony’s. When you walk in Abou Houda’s shop, he asks about your mother. The signboards have their owner’s name on them. Which is why we decided to chat with a couple of them. We challenged content creators from across the MENA: for a whole day, they had to use nothing but local products, and nominate others to do the same. <img width="1878" height="910" width_o="1878" height_o="910" data-src="https://freight.cargo.site/t/original/i/8c9886020cd6638d35f74f4f7ce44fb79f67b5f39a93092461ef130c6cda8b95/Screen-Shot-2022-05-26-at-6.31.19-PM.png" data-mid="143729176" border="0" src="https://freight.cargo.site/w/1000/i/8c9886020cd6638d35f74f4f7ce44fb79f67b5f39a93092461ef130c6cda8b95/Screen-Shot-2022-05-26-at-6.31.19-PM.png" /> <img width="1171" height="1913" width_o="1171" height_o="1913" data-src="https://freight.cargo.site/t/original/i/3f39bfb05c63cd455249baffecbe8568b81ef10781049cf776cb12634c62728e/Screen-Shot-2022-05-26-at-6.33.34-PM.jpg" data-mid="143730703" border="0" src="https://freight.cargo.site/w/1000/i/3f39bfb05c63cd455249baffecbe8568b81ef10781049cf776cb12634c62728e/Screen-Shot-2022-05-26-at-6.33.34-PM.jpg" /> <img width="263" height="468" width_o="263" height_o="468" data-src="https://freight.cargo.site/t/original/i/6a19740e23e0cb394847f4c07575aa9a1351084e586ca521e96704b43a17e470/6.jpeg" data-mid="143729313" border="0" src="https://freight.cargo.site/w/263/i/6a19740e23e0cb394847f4c07575aa9a1351084e586ca521e96704b43a17e470/6.jpeg" /> <img width="225" height="384" width_o="225" height_o="384" data-src="https://freight.cargo.site/t/original/i/db71f8f1991e2c0ab0cf557c80b774a28b09f39cbfba7d3f0fb6cc6e5a6188b1/5.jpeg" data-mid="143735008" border="0" src="https://freight.cargo.site/w/225/i/db71f8f1991e2c0ab0cf557c80b774a28b09f39cbfba7d3f0fb6cc6e5a6188b1/5.jpeg" /> <img width="219" height="351" width_o="219" height_o="351" data-src="https://freight.cargo.site/t/original/i/70963cc192f80b411baaf858c35aa84dc5e0ec75b0b5d22cd397bacd003dff70/4-1.jpeg" data-mid="143729311" border="0" src="https://freight.cargo.site/w/219/i/70963cc192f80b411baaf858c35aa84dc5e0ec75b0b5d22cd397bacd003dff70/4-1.jpeg" /> A #LoveLocal pledge frame was created for people to pledge their support. <img width="958" height="959" width_o="958" height_o="959" data-src="https://freight.cargo.site/t/original/i/e00a046ac9b711ff643892ed493e41a1a6a5ab1f5c11957d52daf58db9b23332/120316660_3012723628827450_3204782677555985_n.jpeg" data-mid="143731630" border="0" src="https://freight.cargo.site/w/958/i/e00a046ac9b711ff643892ed493e41a1a6a5ab1f5c11957d52daf58db9b23332/120316660_3012723628827450_3204782677555985_n.jpeg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/831c7f75439cbab3c79a7bafceeece4a15a6294e07d0d18e9fa5e100da3b0d15/120351854_10157799784196699_8128259536142977200_n.jpeg" data-mid="143731631" border="0" src="https://freight.cargo.site/w/1000/i/831c7f75439cbab3c79a7bafceeece4a15a6294e07d0d18e9fa5e100da3b0d15/120351854_10157799784196699_8128259536142977200_n.jpeg" /> <img width="1101" height="1101" width_o="1101" height_o="1101" data-src="https://freight.cargo.site/t/original/i/3fea9b06460790e7aece7091be78e60665f332522d12036a87289253b9b0f97d/120434527_10163827233575212_3815415738513966046_n.jpeg" data-mid="143731633" border="0" src="https://freight.cargo.site/w/1000/i/3fea9b06460790e7aece7091be78e60665f332522d12036a87289253b9b0f97d/120434527_10163827233575212_3815415738513966046_n.jpeg" /> Made at TBWA RAAD, in partnership with Facebook.&nbsp; Awards: Effie Awards - Internet &amp; Telecom - Bronze (2021). Press: Campaign Middle East, Arab News, PR. ︎ https://sabinehaddad.com/Talabat-Whoever-Whatever-Whenever Thu, 26 May 2022 17:21:46 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/Talabat-Whoever-Whatever-Whenever TALABAT | WHOEVER WHATEVER WHENEVER Here’s a brand campaign for Talabat, a food aggregator in the MENA. The film isn’t from us. It’s from Good People. Directed by Ahmed El Masry, rapped by Taher Taher, with music by Ismail Nosrat. But it’s too good not to share. <img width="1400" height="35" width_o="1400" height_o="35" data-src="https://freight.cargo.site/t/original/i/e70c4b319179d55cfed6d26789513fa93c43e12e78340c1bb9fe4273d662f937/9c57bd123210135.60e9eabae0c45.jpg" data-mid="143753810" border="0" src="https://freight.cargo.site/w/1000/i/e70c4b319179d55cfed6d26789513fa93c43e12e78340c1bb9fe4273d662f937/9c57bd123210135.60e9eabae0c45.jpg" /> <img width="1400" height="646" width_o="1400" height_o="646" data-src="https://freight.cargo.site/t/original/i/06d1f028ad9ef0775bbb90a539e3f99b0551079ee22c311c6b962d1c2ea5b8d4/b0319d123210135.60e9a083ba097.jpg" data-mid="143753960" border="0" src="https://freight.cargo.site/w/1000/i/06d1f028ad9ef0775bbb90a539e3f99b0551079ee22c311c6b962d1c2ea5b8d4/b0319d123210135.60e9a083ba097.jpg" /> <img width="1400" height="350" width_o="1400" height_o="350" data-src="https://freight.cargo.site/t/original/i/f684480506f425de3fe310b53564f1a1a422708d048342f51b67ff32f869dd85/94780e123210135.60e9a083ba9af.jpg" data-mid="143753908" border="0" src="https://freight.cargo.site/w/1000/i/f684480506f425de3fe310b53564f1a1a422708d048342f51b67ff32f869dd85/94780e123210135.60e9a083ba9af.jpg" /> The rest of the campaign though, social posts and OOH, was done by us. <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/adfd026109d87becb519391c36ed3f393496b2b0b54b78cd902a96421ed3347a/1a4b49123210135.60e9ecf6a5fbf.jpg" data-mid="143754847" border="0" src="https://freight.cargo.site/w/1000/i/adfd026109d87becb519391c36ed3f393496b2b0b54b78cd902a96421ed3347a/1a4b49123210135.60e9ecf6a5fbf.jpg" /> <img width="960" height="477" width_o="960" height_o="477" data-src="https://freight.cargo.site/t/original/i/206e3e60cd719317a23f9c35f30871b59017d840f8b586fe95b191f04204cec4/ezgif.com-gif-maker-2.gif" 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https://sabinehaddad.com/Lunch-Break Thu, 16 Aug 2018 16:23:45 +0000 Sabine Haddad | Creative Copywriter https://sabinehaddad.com/Lunch-Break Lunch break!