TALABAT | WHOEVER WHATEVER WHENEVER
In a crowded delivery market, Talabat needed to stay top of mind.
Our answer: a catchy song, a famous rapper, bold pop visuals, and a lot of memes and local slang.
Produced with Good People.
The film was directed by Ahmed El Masry, rapped by Taher Taher, with music by Ismail Nosrat.
Nothing but Memes and Gifs as SM posts.
And an OOH campaign based on scenes from the music video.
Made at FP7 McCann, in partnership with Good People.