Saudis don’t go to KFC. They have Al Baik, a local fried chicken brand, and the Kingdom’s pride.
Yet in September 2019, KFC became the only fast food restaurant to serve locally sourced chicken. Real Saudi chicken. And Saudis know Saudi chicken when they see it. Even though there’s no need for an expert. It’s all on the green Bucket.

Made at TBWA RAAD.