KFC | LOCAL CHICKEN
When Saudis crave fried chicken, they don’t go to KFC. They go to Al Baik, the local favorite and the Kingdom’s pride.
But in September 2019, KFC became the only fast food chain to serve locally sourced chicken. Real Saudi chicken.
So we did the unthinkable for a global brand: we changed the iconic KFC red to Saudi green.
Made at TBWA RAAD.
Awards: Effie Awards - Youth Marketing/Services - Bronze (2021), WARC - MENA Strategy - Gold (2020), WARC - MENA Strategy - Brand Rebel Special Award (2020).