FACEBOOK | #LOVELOCAL
If you’ve been to the Middle East you would know that there, you don’t go to “the hairdresser”, you go to Tony’s.
That when you walk in Abou Houda’s shop, he asks about your mother.
That Dara knows your order before you even place it.
In the Middle East, business isn’t business, it’s personal.
But unfortunately, all those small local businesses were the hardest hit during the COVID-19 pandemic.
This is why Facebook decided to launch a big social campaign to encourage people in the Middle East to support their local businesses.
The main film was followed by a series of social content dedicated to different small local businesses.
We challenged content creators from across the MENA: they had to spend a whole day using nothing but local products, and nominate others creators to do the same.
A #LoveLocal Facebook pledge frame was created for people to show their support.
Made at TBWA RAAD, in partnership with Facebook.
Awards: Effie Awards - Internet & Telecom - Bronze (2021).
Press: Campaign Middle East, Arab News, PR.