CONNECT | THE KING OF INTERNET
Internet in Lebanon is the slowest! Especially in remote villages. To advertise Connect’s fast wireless broadband, we inaugurated “The King of Internet”. The pop-up DVD store that sold... not films... nor series... but Internet content!
![](https://freight.cargo.site/t/original/i/5fac20900455264bc5c5b4c7d6ec84344ae541d5278d238c530b0c38b132e1d2/Connect_01.jpg)
![](https://freight.cargo.site/t/original/i/91d8eb83a7ec90baeba16843c2d785c651a0d70c2a22da8fccdbefb1903eea99/Connect_Boad_LYNX_Supporting-material_02.jpg)
The DVDs were giveaway coupons for prospective Connect subscribers.
![](https://freight.cargo.site/t/original/i/8409a3ee6f4c23e4ffa60dd3cc3a51f8dcca78eb71fa603b0bc1adc6b459c4d2/HAnd_dvd_1.jpg)
We created 100+ DVDs out of Internet’s best content. From cat videos to a 50-hours of fireplace compilation. The concept was inspired by Lebanon’s famous fake DVD shops that sell copies of films for peanuts.
![](https://freight.cargo.site/t/original/i/4cdf9330a4bb9a38afa03831c336b866bbe7b8a42d45645c145ac55552aa0429/dvds.jpeg)
Made at TBWA RAAD.
Awards: Cannes Lions - Outdoor Ambient & Experiential: Special Build - Bronze (2021), Dubai Lynx - Outdoor: Special Build - Grand Prix (2021), Dubai Lynx - Brand Experience & Activation: Guerrilla Marketing & Stunts - Silver (2021), Effie Awards - Brand Experience - Gold (2021), Effie Awards - David vs Goliath - Bronze (2021), New York Festivals - Activation & Engagement: Best Use/Exhibitions & Installations – Finalist (2020).