CONNECT | THE KING OF INTERNET
Slowest Internet in the world? Probably Lebanon. Especially in remote villages.
To advertise Connect’s fast wireless broadband, we inaugurated “The King of Internet”.
The pop-up DVD store that sold... not films... nor series... but stupid Internet content!
We created 100+ DVDs out of Internet’s best content. From cat videos to a 50-hours of fireplace compilation. The concept was inspired by Lebanon’s famous fake DVD shops that sell copies of films for peanuts.
The DVDs were giveaway coupons for prospective Connect subscribers.
Made at TBWA RAAD.
Awards: Cannes Lions - Outdoor Ambient & Experiential: Special Build - Bronze (2021), Dubai Lynx - Outdoor: Special Build - Grand Prix (2021), Dubai Lynx - Brand Experience & Activation: Guerrilla Marketing & Stunts - Silver (2021), Effie Awards - Brand Experience - Gold (2021), Effie Awards - David vs Goliath - Bronze (2021), New York Festivals - Activation & Engagement: Best Use/Exhibitions & Installations – Finalist (2020).