BROOK | #SAFEXXXMAS
Christmas sees a huge increase in sexually transmitted diseases. Knowing that people swipe through Tinder mindlessly, we thought it would be the perfect place and time to prove to young people how easy it is to “pick up” STIs. (I’d skip the case study if I were you)
We created four different profile of very good looking men and women,
named after STIs.
We matched with thousands!
Time for a kinky, sexy conversation... Also eye opening. We revealed our “dangerous identities” to our matches, and gave them important information about the different STIs and where were the nearest locations to get tested.
Made in collaboration with Greg & Thomas, Creative Conscious, and Ben Akers.
Award: Creative Conscience – Gold Winner (2015).